Betting products developer for the Esports market, Esports Technology, has sensationally swept in with a $75.9 million acquisition of Aspire Global’s B2C (Business to Customer) operations.
As such, this means that Esports Technologies will move all of Aspire’s B2C operations under its control, which includes their proprietary casino and sportsbook brands; Karamba, Hopa, BetTarget, Dansk 777, Griffon Casino and Generation VIP.
The idea is that Esports Technologies will use this acquisition deal as a way to cross-market their Esports products into these traditional sportsbooks and online casino brands as a way to raise awareness but also increase customer acquisition to an already established userbase of customers.
While there are still finer points of the deal to be ironed out, for all intents and purposes, this does look like it will go ahead, pending a smooth and uncomplicated due diligence process.
Esports on the rise?
For the last couple of years, Esports has been on a gradual curve, however, the niche is nowhere near big enough to challenge the traditional online gambling market, hence why this acquisition offer can be seen as a wider marketing strategy from Esports Technology, while the PR that will come from this will do the company no harm at all.
Aaron Speach; Esports Technologies chief executive officer indicated that this would significantly help the company to raise awareness about Esports and educate customers about the potential: “The acquisition of Aspire’s B2C business will be a transformative opportunity to accelerate growth by offering esports wagering to 1.25 million new deposited customers,”
“Our company is in a strong position to benefit from the heightened popularity and growing interest in esports.”
Meanwhile, Tsachi Maimon, Chief Executive Officer at Aspire complimented the strength of the ambition that Esports Technologies were showing in what is a highly competitive industry:“Esports Technologies is a strong company with high growth ambitions and is a perfect match for our B2C brands.
“With Aspire Global’s B2C brands, Esports Technologies gains leading, well-established brands, an excellent base for further growth and a very talented team that contributed to the B2C’s growth.
“We are confident that Esports Technologies will take our B2C brands to the next level, and we welcome Karamba and the other B2C brands as our new partners.”