Betsoft reinforces European presence with Italian market exposure

Online gambling software provider, Betsoft has further strengthened its grip on the European market, after it agreed an extension with operator 888 to provide services to the company’s 888 Italia brand.

It means that Betsoft will cater for the Italian market, via 888 Holdings’ site that is available in Italy, with customers being able to access a whole suite of slots that are developed by the software provider.

Both Betsoft and 888 are particularly well known in the online gambling industry, with the former having developed a number of impressive slots and games over the last few years, which has helped their presence grow significantly.

Key move for Betsoft

Head of account management of Betsoft Gaming, Anna Mackney spoke up the quality of the Betsoft products following news of the announcement: “Our releases are second to none in terms of cinematic quality gamification and potential payouts.

“Players actively search us out by brand. We are delighted to be reinforcing our presence in the very important Italian market with a responsible and committed partner such as 888casino.it.”

Meanwhile, vice president of B2C (Business-to-customer) casino at 888, Talya Benyamin echoed these sentiments, stating: ‘We are delighted to expand our partnership with Betsoft to offer its dynamic and high-quality content titles to our Italian players. We look forward to continuing to work together in the future.”

Betsoft has been particularly active over the last few months, after earning a reputation for itself in the cryptocurrency online casino niche, which has led to a synergistic allegiance with BitStarz casino.

This latest deal could well see Betsoft working hand in glove with 888’s own B2B (Business to Business) division; Dragonfish, which is the software development arm of 888 Holdings and one that the company uses for several of its brands.