Malta-based online sportsbook and casino Betway has finally arrived in the state of New Jersey, following much anticipation. Having become somewhat of a powerhouse in the UK and European markets, the brand is keen to establish itself and replicate the success that it has achieved so far.
One of the major advantages for Betway is that it is globally recognised and has a sterling reputation for delivering quality to its customers, whether this is via its casino offering or sportsbook services.
Following the launch in New Jersey, which is one of the most active states in the US for betting and gambling online, Betway NJ has incentivised potential customers with some highly attractive promotions, particularly for its sportsbook.
Can Betway be a success in New Jersey?
Careful planning and consideration has gone into making sure that the brand can deliver a high-performing and fully functioning service to customers in New Jersey, having already launched in the states of Colorado, Indiana and Pennsylvania. Indeed, the brand teamed up with Cordish Gaming Group to enter the latter.
Because of the fact that it is already one of the leading brands in the industry and has been around since 2006, it has a wealth of expertise, especially when it comes to breaking into new markets and performing well.
New Jersey though is one of the most popular states in the US for online sports betting and gambling, playing home to the popular resort of Atlantic City. One potential challenge for Betway, is that the market in New Jersey is already considered congested, due to the fact that it is essentially the ‘hub’ for iGaming brands in the US.
The hope is that the strength of the name and the promotions and offers that are associated can help Betway to effectively leapfrog some of the established, US companies that are currently available in New Jersey.
How can Betway differentiate itself?
One thing that the brand has done well over the years is aligning themselves with sponsorship opportunities which has proven to be a very effective advertising tactic. In Europe, they are the main sponsorship partners of a number of football clubs, which has helped to spread awareness, including Real Betis and Premier League club West Ham United.
If they can replicate this in the US, particularly New Jersey, where sports betting and gambling is especially popular, then there is no reason why they can’t gain a sizeable share of the market.
Stephen Kenwright is a journalist and a gaming writer at CasinoSites.org since 2021. Stephen has contributed to many of the top gaming business publications and is a keen attendee at conferences and exhibitions. He has a Masters in Journalism and Mass Communication (MJMC). He’s fascinated by numbers, which is why his favourite game is roulette. When not working or gaming, Stephen enjoys taking walks in nature to collect inspiration for his next article!