It means that BTO will provide the operator, based in Warsaw, with its platform across both the retail and online functions, using its Neuron 3 technology, while there is also the sportsbook’s risk management service.
Chief Operating Officer for BTOBet, Dima Reiderman commented: “We are delighted to announce the launch of this strategic partnership with BestBet24.
“This partnership and the resultant entry of BtoBet in the highly appealing Polish market falls in line with our growth strategy in the mature European market and other regulated jurisdictions.
“We are very pleased to be working alongside BestBet24 to build a market-leading sportsbook offer for the Polish players and to transform their brand into a market leader through a unique and engaging betting experience.”
Meanwhile, Chief Operating Officer of BestBet24, Kamil Kliniewski, added: “We seek to present a new approach to the Polish betting industry, which has up until now been characterised by a lack of diversity amongst the different brands already operating in the market.
We are confident that our market knowledge, in synergy with BtoBet’s technological capability will enable us to acquire a strong market share.”
Polish market one to watch?
Over the last year, we have seen a number of new markets become regulated in Europe, particularly the Netherlands, Germany, Czech Republic, Greece and Romania and as a result, it appears that these have become focus regions for a number of big, global operators.
Aspire Group is particularly well-known in the industry, so to identify Poland as a possible market that could do well is perhaps, a savvy move. While the Polish football league may perhaps be popular, even with locals, the opportunity to bet on mainstream markets such as the Premier League via a highly reputable sportsbook like BTOBet, might just be a catalyst.
James King is an iGaming journalist with over a decade worth of expierence. Having worked as part of varous online casinos digital content team, he moved into journalism covering the latest news and devlopments in the iGaming world.