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Evolution flexes muscles in the market once again

Last Updated on by James King

Evolution, formerly Evolution Gaming, prior to their merger with rival NetEnt, has made another significant move in the ever-growing online gambling software development industry, adding one more asset to its portfolio.

Evolution flexes muscles in the market once again

As a successful 2021 for the firm starts to draw in, the company are seemingly looking to end the year as they started it; making a splash and the whale might not be done there.

The Swedish giant is understood to have agreed to a deal to acquire developer DigiWheel for what can only be described as a bargain of £1 million when you consider the assets under management and what this can mean for Evolution.

It is understood that DigiWheel’s digital technology will be merged with Evolution’s live gaming products, which includes a range of ‘wheel-oriented’ live casino games. However, DigiWheel will also continue to operate as its own entity under the Evolution umbrella, which currently includes Red Tiger Gaming, NetEnt, Ezugi and Big Time Gaming.

“We are always looking out for interesting technology and have been impressed by what DigiWheel have developed,” Evolution Group chief executive Martin Carlesund said. “We have had successes with wheel games and, of course, we are committed to creating the most immersive and exciting gaming experiences available in online casino.”

DigiWheel’s chief executive John Purcell added: “This announcement gives all of us at DigiWheel a great deal of satisfaction. For almost nine years our team have worked tirelessly to create a standout product that is a unique, one-of-a-kind digital gaming innovation.

“This deal will see our unique products and technology brought into the Evolution Group and exposed to an even wider global audience of operators and players, which is enormously exciting.”


Evolution becoming a megabrand?

In the same way that the likes of Entain (previously GVC Holdings) and Kindred Group have essentially become monopolies in the online casino and sports betting niche of the industry as a whole, Evolution could well be on its way to achieving this in the software vertical.

Over the last couple of years, the company has made exceptional progress, particularly in its ‘evolution’ of live gaming and have effectively become the undisputed leader in this space.

The highly creative and innovative nature of their products means that they work with virtually every online casino, while they continue to revolutionise products on a monthly basis.