Arguably one of the premier online gambling software providers, Evolution has swiftly blazed a trail in the industry over the last few years, becoming one of the most sought-after among operators for its content.
Specifics of the arrangement is for Evolution to provide the whole suite of its Live Dealer products to customers in every state that FanDuel operates in and is being perceived as a landmark deal on both sides.
Could Evolution take the lead in the US?
An attractive unique selling point for the Swedish company is that it has become an industry innovator in the Live Dealer niche for online gambling and the range of highly original products are well-sought after by customers.
Essentially, it gives Evolution an edge in a market that has grown exponentially over the last decade, with the Live Dealer niche providing customers with a more authentic casino experience; the US market, especially has huge potential. Something that FanDuel clearly recognise.
Advantageously, Evolution also has US-based operations, with studios in the high performing state of Michigan (which only launched iGaming in January 2021), as well as the equally popular state of Pennsylvania. Work has already begun to produce FanDuel-branded live casino games at these premises.
Having first partnered with Evolution in 2020, FanDuel has witnessed considerable success and this latest deal will allow them to offer more extensive products in a market that has perpetual potential.
Indeed, similar thoughts have been echoed by GM of Casino at FanDuel Group, Jesse Chemtob, who revealed: “When we first signed with Evolution in 2020, we made it clear that we saw live casino as a key driver for continued growth in the US.
“We have been extremely happy with the quality and performance of Evolution titles on our platform. We’re excited to expand and enhance our live dealer table games product offering to bring a best-in-market branded experience to our customers.”
Meanwhile, Jeff Millar, Evolution’s Commercial Director North America, expanded on this, stating: “FanDuel clearly sees the massive potential of live casino to drive further success in an online casino. We are proud to have been chosen as FanDuel’s live dealer table games provider in the regulated US online gaming market.
“We are also confident that the appeal of our hugely diverse and exciting live portfolio – casino classics, innovative twists on the classics, live game shows and more – will repay FanDuel’s confidence in Evolution.”