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GAN and Soaring Eagle in online joint-venture

Last Updated on by James King

Online gambling giant, GAN – a specialist in providing software solutions to the iGaming industry, has secured a deal with Soaring Eagle Casino Resort in Michigan, to launch the PlayEagle online brand in the state.

This deal is through the Saginaw Chippewa Indian Tribe of Michigan, which owns the resort, while the terms of the agreement mean that GAN has provided its GameSTACK technology platform to the Soaring Eagle Casino for onsite development.

In addition, they will also integrate its patented iBridge Framework in order to help with monetisation of the Soaring Eagle database, which will assist in creating a loyalty programme.

GAN and Soaring Eagle in online joint-venture

Michigan market providing a great opportunity

Having only become regulated in Janaury 2021, the state has witnessed significant growth in its first 12 months both across online casino and sports betting and while there are a number of major operators that have captured interest, there appears to still be a gap in the market for a new brand.

This is something that has clearly been echoed by representatives of both entities, with President and CEO of GAN, Dermott Smurfitt revealing: “We are thankful for Soaring Eagle’s confidence in our B2B platform offering and the opportunity to bring Michigan’s largest Tribal casino operator online.


“This launch for Soaring Eagle represents the best of GAN’s B2B services, purpose built for Tribal operators: Our highly optimized technology platform has combined with GAN’s comprehensive digital marketing services proven successful at user acquisition and retention marketing in other intra-State igaming markets such as Pennsylvania and New Jersey.

“The Michigan market has been incredibly strong since its launch more than one year ago, and given Soaring Eagle’s strong brand, sizeable database and planned marketing investment, we believe this client, with GAN’s support, will take their fair share of the Michigan online gambling market.”

The beauty of Soaring Eagle Casino, is that it is already very well known to residents – being the largest land-based operator and this can be a big help in aiding the new venture and converting many customers to its online brand.

CEO of the Soaring Eagle Resort, Melinda Coffin outlined the potential of this adding: “We are excited to leverage GAN’s proven technical capability, product offering and marketing performance in the State of Michigan to support our iGaming and online sports betting now operational on

“GAN’s enterprise software and marketing expertise will help drive improved adoption and retention of our online offering for current and future players and we look forward to seeing the newly-launched online business complement our established retail gaming business in the coming years.”