Renowned Las Vegas casino resort, Treasure Island, has agreed to a partnership deal with prominent industry software provider GAN to provide their guests with an online gaming platform.
Set to be available across all mobile and desktop platforms, this “state of the art, integrated, simulated gaming platform”, will give Treasure Island the chance to showcase their own online creation.
The news comes almost a year to the day since GAN struck a similar deal with New Mexico-based, Native American casino developer Laguna Development Corporation’s (LDC), Route 66 land-based casino.
As quoted by IGB North America, director of slot marketing at Treasure Island revealed his excitement of their product, stating: “With the world of gaming always evolving, players around the globe are constantly searching for new and exciting ways to stay engaged with their favourite games, brands, and casinos. With that in mind, it was clear to us that the digital space will become more and more important in the future.
“Therefore, we are excited to partner with GAN, a proven B2B operator with a customisable and tailored technology solution, to continue to drive player loyalty, brand awareness, and new revenue opportunities.”
Meanwhile, GAN’s senior vice president of sales, Marcus Yoder added: “We are very excited to partner with Treasure Island – a premier asset located on the Las Vegas Strip. Players and guests have been patronizing the iconic property for nearly 30 years, and we are thrilled to offer those players and guests new ways to engage and play with Treasure Island.
“We are proud to be selected as their trusted partner to improve their player experience. We look forward to developing a customised solution for Treasure Island and the continued growth of our Simulated Gaming offering.”
Online presence important
As well as giving Treasure Island online brand exposure via their own unique online casino, this will also help to provide already loyal fans with something different. Powered by GAN’s core GameSTACK enterprise software system, which provides 500 simulated games, fans will have a considerable amount of choice.
Treasure Island is GAN’s 18th B2B (Business-to-Business), client and first retail client on the Las Vegas strip. For B2B retail casino operator’s clients, a substantial amount of additional high margin revenue is generated via land-based casino’s existing customer databases. Furthermore, it also allows the retail casino to communicate with the customers more efficiently because of the internet and mobile gaming experience, even in states where real money online gambling is yet to be legalised.
One of the best things about GAN’s software that Treasure Island will no doubt benefit significantly from is that it provides highly effective branding and marketing tools and substantially increases revenue opportunities.
Stephen Kenwright is a journalist and a gaming writer at CasinoSites.org since 2021. Stephen has contributed to many of the top gaming business publications and is a keen attendee at conferences and exhibitions. He has a Masters in Journalism and Mass Communication (MJMC). He’s fascinated by numbers, which is why his favourite game is roulette. When not working or gaming, Stephen enjoys taking walks in nature to collect inspiration for his next article!