News Legislation

Leo Vegas receives five-year Danish Gambling License

Having operated in the Danish market since 2016, albeit as an offshore casino brand, Leo Vegas has been granted a license which will see them be able to take Danish customers until 2026.

It means that they can offer their casino and sportsbook brands to the regulated market, with these laws reformed in 2018, in addition to being able to cater more effectively to Danish consumers.

Leo Vegas receives five-year Danish Gambling License

Group CEO of Leo Vegas AB, Gustaf Hagman spoke highly of the brand’s launch into the Baltic state, commenting: “Our Danish launch was one of our most successful, and the fact that we are now one of the largest operators in this market is testament to that.

“I am thrilled that LeoVegas can continue to offer our customers in Denmark the greatest gaming experience, as a responsible and sustainable operator.”

 

Two separate licenses granted

Under the laws of the regulatory body; Spillemyndigheden which is the name of the Danish Gambling Authority, Leo Vegas has had to be granted two licenses to operate in the country; one for online casino and one for online sports betting, which will enable them to fully maximise their services.

This news comes after Leo Vegas decided to halt operations in the Netherlands, following the launch of the regulated Dutch market and as a result of this, will also pursue a legitimate gambling license in Holland.

It is a sign of the ambition from the Leo Vegas brand who have been fairly active recently, particularly from a product standpoint, having created its first omni-channel horse racing advertising campaign, via its BetUk brand, while they have also recently signed an agreement with Slotmill who will provide slots for all of its brands, via their partnership with Relax Gaming.

As far as their Danish conquest goes though, the company will be firmly focused on making sure that it can get maximum brand exposure in order to push customer acquisition. The advantage that Leo Vegas will have over its competitors, is that, having operated in the Dutch market since 2016, they are very aware of what the market wants and also what it responds to.

Being able to offer their services in a safe environment, while cooperating with the market’s gambling laws, will of course, be high on the company’s agenda as well.