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Points Bet and Austin FC join forces in partnership deal

Major global sports betting company, Sports Bet has agreed a deal with MLS soccer team, Austin FC, which will see the bookmaker become the founding partner of the club.

Currently in its first ever MLS season as a soccer side and will play its home games at the highly impressive, state of the art, Q2 Stadium, which boasts the Points Bet Sports Bar, where customers are able to sample a wide range of food and beverages.

Although sports betting is not yet currently available in the state of Texas, customers are able to try the Lone Star Pick’Em from Points Bet, courtesy of an agreement with their media partner NBC Sports, where customers can predict the outcomes of some games for free.

Points Bet and Austin FC join forces in partnership deal

CEO of Points Bet, Johnny Aitken, indicated the strength of the opportunity that this deal presents saying: “As the city’s only major league sports team, Austin FC has excited global soccer fans and is setting a new standard for what it means to deliver for their supporters and their community by putting a laser-focus on experience. That’s exactly what we’re doing in the sports betting industry, and we simply couldn’t be more thrilled to align with the club in its inaugural season as a Founding Partner.

“We look forward to a future when our groundbreaking technology will be in the hands of Austin FC’s passionate and tech savvy fanbase.”

Meanwhile, President of Austin FC, Andy Loughnane, echoed these sentiments, adding: “PointsBet has emerged as a leader in what is arguably the most competitive and coveted landscape in sports.”

“We are honoured that PointsBet has chosen to strategically align with Austin FC and Major League Soccer as they continue to expand their impressive North American footprint.”


Great growth opportunity for Points Bet

Not only has the company set precedence in being the first and only sports betting brand to own a sports team, but this also represents a fantastic opportunity for them to gain exposure on more of a nationwide scale.

With multiple branding opportunities around the stadium, which was privately financed to the tune of $280 million, visitors will quickly become educated about who Points Bet are and what they do.

It is also a strategic move from the Australian firm, which will no doubt be anticipating the state of Texas to pass online gambling legislation in the near future, which means that they have positioned themselves perfectly to take advantage when the time comes.

Furthermore, it could see the easy recruitment of brand ambassadors via star players that emerge from Austin FC, which can help to raise their profile further, especially through social media channels.