Since becoming regulated in January this year, the state of Michigan has gone from strength-to-strength, reflected by increasingly impressive numbers month on month.
With a number of online gambling and sports betting platforms available to the state’s residents, it seems there is room for more.
As a result, it has seen Soaring Eagle Casino Resort partner with Kambi Group and GAN to launch a new online casino and sportsbook platform.
Launch planned for early 2022
It is understood that the new platform is being planned to launch in the first quarter of 2022 with a diverse range of slots and casino games to be available.
Both Kambi and GAN have a reputable track record in the industry of creating online casinos and sportsbooks, which means that the residents of Michigan can rest assured that they are in good hands.
However, they face a substantial amount of competition, with several major operators already being available to residents and these have significantly made their mark in the market.
It means that clever marketing, unique products and even standout acquisition offers are needed in order to attract the types of numbers that they will no doubt have targeted.
Pivotal market to enter
The news comes at a time when Michigan is on the up and up as far as online gambling is concerned. It has swiftly become one of the best performing states in the US as far as GGR (Gross Gaming Revenue) is concerned. Highly impressive to say legislation was only passed in January.
This was essentially illustrated by a spokesman for the MGCB who revealed: “Commercial casino revenue (adjusted gross receipts) declined in 2020, but has started to climb back in 2021. When combined with the online numbers, commercial casino revenue is well ahead of what it was in 2019.”
With more online casinos and sportsbooks no doubt lining up to enter Michigan over the next couple of years, it has proved that it could be as big as the likes of Pennsylvania over the next few months.
It appears that there is also a proclivity for both online casino and sportsbooks, the latter given the number of sports franchises that the state plays home to.
A former Press Association Sports Journalist (NCTJ – National Council for the Training of Journalists), now based in Lisbon, Matt also has over a decade of experience working with the top operator brands. These include Coral, BetVictor, and numerous others, having held a number of senior positions and still retains strong industry relationships. He enjoys reading, writing, travelling, all things business, sport, meeting new people, learning new things and also holds football coaching qualifications.