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Novomatic inks deal for entry into Canadian marketplace

Last Updated on by James King

Following the opening up of the state of Ontario for online gambling, software provider Novomatic Americas has partnered with Canadian distributor R2 Gaming in order to offer its full suite of casino products to the market.

Having recently become regulated, the market in Ontario is being predicted to be the largest in Canada in terms of revenue figures, with the province boasting a population of nearly 15 million people.

Already a number of online casino brands have launched in Ontario, having been approved a licence, including a number of global players such as US giants, DraftKings, FanDuel and BetMGM.

Novomatic inks deal for entry into Canadian marketplace

Who are R2 Gaming?

Based in Burlington, Ontario, R2 Gaming is a content distributor for the online gambling industry, which is rapidly starting to carve out a reputation for what they develop in addition to the quality level of customer service that it provides.

Specialising in a range of services, including a number of technical services, in addition to warehousing, R2 Gaming was founded in 2005 and over the last decade has become a leading supplier to many of the industry’s big brands, including land-based and online casinos.

This latest partnership agreement with one of the most prestigious software providers in the online gambling industry will further help to enhance its reputation in what is likely to become a robust market very swiftly.


News greeted with optimism

In the aftermath of the announcement, it became clear that this was particularly exciting for both parties, who clearly saw the mutual benefits of the deal.

CEO at Novomatic Americas, Rick Meitzler, revealed: “This collaboration offers us tremendous potential in all of R2’s markets. Our ambitions are aligned in growing the business and expanding our retail presence in Canada.

“R2 Gaming and Novomatic Americas together is a powerful combination. With strong relationships and an accomplished team, combined with our diverse product portfolio, we welcome the opportunities to grow together.”

Meanwhile, R2 co-founders Rocco DiPaola and Ravi Sharma said in a joint statement: “Combining Novomatic Americas’ products with our customer service and support model will positively impact operators.

“The partnership will significantly increase Novomatic Americas’ presence within the regulated Canadian markets and provide customers access to Novomatic Americas’ portfolio.”