In what is being heralded as a ‘landmark’ agreement, online gambling software provider, Push Gaming has secured a deal with behemoth operator 888 as it substantially strengthens its client roster with another ‘tier one’ online gambling group.
Details of the deal will mean that the content supplier will provide 888 with some of its top slot titles, that include the likes of Jammin’ Jars, Jammin’ Jars 2, Razor Shark, Mystery Museum and Wild Swarm principally, with others expected to follow at a later integration date.
Push Gaming are relatively a well-known provider in the online gambling industry, among the most die-hard online gambling fans, however, they are yet to reach the heights of top-tier rivals such as Microgaming and Evolution.
888 starting the 2022 as they finished 2021
It has been a hectic last 12 months for the global online operator, who are set to complete their acquisition of William Hill’s non-US assets imminently, after agreeing to a £2.2 billion deal in September and this latest partnership highlights the strength of their ambition.
This was particularly emphasised by Talya Benyamini, VP of B2C casino at 888 who stated: “We are excited to be partnering with Push Gaming to strengthen our content offering as part of our product-leadership strategy.
“Push Gaming’s award-winning titles will add to our existing portfolio of casino games, helping us to deliver on our commitment of offering players an entertaining and varied gaming experience. We look forward to working with Push Gaming in the coming months.”
Meanwhile, Fiona Hickey, who is head of sales at Push Gaming, added: “It’s another deal with another tier-one partner. We’re delighted that these are the types of agreements we’re signing – it’s testament to the quality of our content and our player-first approach in everything we do.
“888 is one of the world’s leading online betting and gaming companies and our partnership presents a fantastic opportunity to build on our recent successes, with our exposure in key markets significantly enhanced.”
Exposure to the US market
For Push Gaming, this latest deal with 888 is a great opportunity to raise more awareness in the ever-growing US market, with the online operator active in a number of key states, via a partnership with the American brand, Sports Illustrated.
It is a great opportunity for the software provider in particular to enhance its reputation in a market where online casino is swiftly becoming a major industry, with states breaking revenue records all the time.