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Synot deal with Betsson expands Baltic reach

Last Updated on by James King

Online gambling content provider, Synot Games has increased its reach in a number of Baltic states, following a deal that it enjoys with European iGaming giant Betsson.

It means that a vast library of the software company’s games now made available to customers of the online gambling firm in countries that include Lithuania, Estonia and Latvia, all presented in Russian.

These will be listed on Betsson properties that include the countries’ respective Betsafe URLs, giving players even more choice in these ever-popular regions for online gambling.Synot deal with Betsson expands Baltic reach


Landmark announcement for Synot

Such a deal is significant for the game manufacturer which is gradually carving out a reputation in the software niche, particularly well-known for its highly creative titles that have cutting-edge graphics and gameplay. Some of these include Respin Joker, Book of Secrets, and the company’s latest release Zeus Wild Thunder.

CCO at Synot Games, Martina Hrabinska was especially optimistic about the arrangement, revealing: “Betsson Group is one of the best-known gaming groups in Europe and an important partner for us.

“We are always looking to expand our footprints in Baltic countries and it’s simply exciting to strengthen our position with this successful brand.”

Meanwhile, the commercial director of Betsson Group, Kaido Ulejev echoed these sentiments, stating: “We are delighted to continue to showcase Synot Games slots portfolio to players in the Baltics.

“Our strategy is to be the leading brand in the market with the best portfolio of games and the highest quality. We are looking forward to working together to achieve nothing but great results in the future.”


Baltic market enjoying significant growth

Over the last few years, the Baltic states have witnessed considerable activity in the online gambling industry with a number of prestigious iGaming operators being made available to an ever-increasing customer base.

Indeed, Estonia especially had a considerably impressive 2021, with the country’s Ministry of Finance advisor, Soren Meius, recently stating: “The best gaming regulations diminish the negative socio-economic impact associated with excessive gambling while ensuring that the service – a form of entertainment – is available through a legal and regulated offer to responsible gamblers”.