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In the online gambling industry, new casino sites have started appearing with sustained frequency as more and more UK players seek to add more variety and ultimately, trustworthy online casino experience of the highest standards to their repertoire.
Finding new casino sites especially which are reputable can often be the biggest challenge for most people, however, here at CasinoSites.org, our experts have decades of experience in the industry and as a result, are very well versed about all of the different operators. We list only the very best new UK online casinos and due to this our review process is not only tried and tested but also extremely rigorous.
Table of Contents
- 1 How we review New Casino Sites
- 1.1 Process of signing up
- 1.2 Registration via a sign up bonus
- 1.3 Type of slots that are offered and their technical functions
- 1.4 Slots with huge Jackpots
- 1.5 Table games that you can play
- 1.6 Live Dealer Casino Games
- 1.7 VIP/Loyalty Schemes are also offered to customers
- 1.8 Compatibility of different devices
- 1.9 Types of support for the customer
- 2 Casino Game Developers
- 3 What’s the difference between new online casinos and established ones?
- 4 Find Your Casino Game
- 5 How can I be sure I’ll be treated right at a new online casino?
- 6 Current Trends on the Latest Casino Sites
- 7 New Casinos FAQs
How we review New Casino Sites
All of the new online casinos that come under our scrutiny are subject to forensic attention to detail and as such, we have a structure that we follow. In order to ensure that each review is consistently accurate, highly detailed and above all, balanced, our experts are particularly analytical.
Process of signing up
The first step that is taken is to review the signup and registration process for all of the best casino sites UK which come across our radar and in order to do this, we go through each step. While not all operators are the same in terms of the user journey, all of the newest casino sites need to have procedures in place that new customers need to be aware of such as an opt-out scheme.
Following this, and once we are fully aware of how this works for each site, we investigate the deposit process for each type of method that is available. Again, not all new UK casinos will have every payment method available, though we still make sure to only recommend those online operators which do have a good range for customers to choose from.
Registration via a sign up bonus
In the majority of instances, each signup process that we undertake has a welcome bonus and in some cases a choice of welcome bonuses affiliated with it, so we try out each one. All signup offers are presented and structured differently to others because some might have alternative types of bonuses.
Some might have a first deposit bonus, where customers are required to part with up to so many funds for a variable percentage, either 50 percent, 100 percent or 200 percent matched max bonus, while others might not require customers to part with any cash and in exchange for what is usually a token sign up bonus.
Others might offer free bonus spins - it really does depend on the business and marketing strategy of that particular new UK casino. In the initial instance, these types of sign up offers may have wagering requirements attached to them and for the sites that we end up recommending where these apply, we look into detail to see how many times customers have to make wagers in order to receive their funds.
After we have a comprehensive and thorough understanding of these, we make a decision whether we think that it is still worth reviewing the rest of the site, based on the experience that we have had so far and whether we think customers will be interested. This also takes into account user journey, aesthetics and overall branding of the site.
Type of slots that are offered and their technical functions
If we are in favour, we delve deep into the slot offering. Most new casino sites will have in excess of 1000 different and popular slots on offer from a wide range of software providers, however, between 200-500 is still considered a good amount. One of the first things we check for, which is by and large common in the industry, is that each slot has a demo mode that gives customers the opportunity to try them out prior to gambling with real money on them.
What we check for here is a number of things, especially on the brand new online casinos, including graphics, audio, gameplay, payout frequency (RTP - Return-To-Player, slot variance and slot volatility), as well as how frequently bonus rounds in each slot appear and what the process is for this. Furthermore, we also analyse the type of slots to ensure that these fully meet with our audiences expectations, such as whether they are either the traditional classics, themed (Ancient Egypt/Ancient Greece), or even based on movies and TV series.
Slots with huge Jackpots
In some cases, there are operator sites which offer progressive jackpots and these are often the most popular type of slots due to the fact that players can win millions in prizes at any moment. Often, progressive jackpots will have two or even three different kinds of jackpots of varying amounts and with alternative conditions attached to them. Such as one having to drop in that particular day and another when it reaches a certain amount.
These work across multiple sites, which means that they attract more players than normal slots which is why there is more prize money. Because these are usually on popular slots, we are already familiar with the title and how it works - we do not typically test these progressive jackpots, because we are aware of how the slot itself functions. As there is also a chance that anyone can win millions, it takes away impartiality if we tested them in case we won against actual gambling participants.
Table games that you can play
We also cover table games in our review process, because we know that our readers like to have variety from their online gambling experience. As such we go through each table game to get a feel for how they work. What we find is that not all sites have every table game, however, there is always an ample selection of the classics such as roulette and blackjack with these also presented in different themes and variations. Baccarat, poker and in some cases, keno are offered to players as well.
Live Dealer Casino Games
Becoming more popular over the years is Live Casino and we know that our readers appreciate sites which have this function because they can get a near-enough real casino experience from the comfort of their own surroundings with live dealers. We dedicate considerable sections to this category and are able to provide readers with detailed explanations of how the different live casino games work and what games are on offer.
VIP/Loyalty Schemes are also offered to customers
Another important element that we know readers look for from a site is a VIP scheme, particularly those who are seasoned enthusiasts. This is because there are a number of perks and benefits on offer at the different sites that help to make players feel valued for their loyalty to the brand. We look into each VIP scheme of every site that we review which helps those players who are looking for such make an informed decision.
Compatibility of different devices
Arguably the most important factor for online gambling companies is device compatibility, especially mobile. Since around 2011, mobile has significantly overtaken desktop as the preferred online gambling device of choice, which means that companies devote a substantial amount of investment towards making sure their mobile version of their site is as best as it can be.
Due to smartphones and even tablets for that matter having smaller screens there are so many factors that are important for players, including user journey, user interface and user experience as well as the ability to make deposits and withdrawals easily plus how the actual slots and games work on handsets. We delve deep into this for every site that we assess, paying close attention to each factor. In some cases, sites might have their own dedicated app with both Android and iOS compatibility.
Types of support for the customer
Finally, we look into the forms of customer support that are available for players and this typically ranges depending on the site. Live Chat has become one of the most popular customer service options for players and we investigate this for each site based on a number of factors including responsiveness, daily availability (is it 24 hour?) and also whether solutions were found. In addition, email is another form of customer service that operators offer, with matters usually responded to in 24 hours, while a telephone option is also sometimes available.
Casino Game Developers
What we have found is that the best new casino sites work with a wide range of the most prestigious game and software developers in the industry. While some of these have been around for a couple of decades, there are newer more boutique ones which have less years, though nonetheless are still highly reputable. Let’s take a look at some of the major ones that operators work with.
Very easily one of the household names when it comes to software developers. NetEnt has a rich history in the online gambling industry and have been providing operators with top of the range software and games since 1996 which was right at the very beginning of the online casino sector. Their roots came from the traditional land-based casino industry when in 1963 AB Restaurang Rouletter was founded by Bill Lindwall and Rolf Lundstrom. Following much success, Lindwall’s son, Pontus began NetEnt in 1996 with the company becoming a pioneer in the online gambling industry. Their games are some of the most played in the world, while they also create their own dedicated online casinos.
Without a doubt, another flagship software provider who can rightfully go toe-to-toe with NetEnt and which dates back even earlier. Founded in 1994, the company is an award winning supplier of software to many major operators, providing them with dedicated slots, table games, poker, bingo, sportsbook, land-based and live dealer products and are responsible for some of the most exclusive slot titles in the world, including branded blockbusters such as ‘Game of Thrones’ and classic favourites like the ‘Thunderstruck’ series. Microgaming’s progressive jackpot network attracts millions of customers and has paid out over £1 billion, even setting the Guinness World Record in 2015 for the biggest ever progressive jackpot payout when a Betway UK player won the GBP equivalent of €17,879,645.12 from a 25p spin.
Another software provider that was born in the nineties, when Israeli entrepreneur Teddy Sagi founded the company in 1999 after convincing a number of investors that it was a good bet. Hiring some of the best statistical mathematicians at the time from around Europe, his company created some of the most entertaining and unique slots in the world of online gambling and soon built up a strong client portfolio of major operators. With in excess of 6,000 employees worldwide and a presence in over 100 countries, this company is definitely here to stay.
One of the more recent software providers to the industry, having been founded in 2013, it has emerged since as one of the most acclaimed suppliers. With eight different licenses and multiple awards which includes the prestigious The International Gaming Awards winner of 2019, the founder is Frederik Elmqvist, who was the former head of NetEnt. This means that the company is perfectly positioned with a rich knowledge base of the industry and an intimate understanding of how to get products to market quickly and successfully.
Established in 2006, this company is firmly rooted in the software industry for online gambling and many new casinos UK based can claim to have links with this firm. Specialising in the provision of next generation live dealer games for mainy the European audience, not too long after it was founded, they signed lucrative deals with heavyweight operators. In 2010, the company won Software Rising Star of the Year in 2010 at the EGT awards, cementing its place as an authority. The best new casino UK dedicated sites worth their salt will have Evolution Gaming products, especially considering the niche that it operates in, while they are also unparalleled with their mobile versions.
While this is a company which was founded in 1980, originally to service the land-based casino industry, interestingly it does not get as much attention as the major three. However, there is no doubt that they are a force to be reckoned with. Present in 50 countries with hundreds of staff, they specialise in creating innovative games for the gambling industry, with the company established by Austrian Professor Johann F Graf in his home country. Used by a wide number of new casino sites in the UK after being awarded their license in 2001, entry into this market, led to much revenue growth for the company and as a result, they recorded an annual turnover of over £1 billion for the first time in their history.
Definitely one of the most unique and interesting software providers to the industry, this company is actually the B2B division of gambling company 888 which means that it supplies them with the majority of their software and games. In addition to this though, they are also a software company in their own right and work many operators in the UK and Europe. Since they were formed in 2007 as an extension of the 888 brand, they have a firm focus on being mobile first and operate in multiple, licensed jurisdictions. The fact that the company is owned by an operator means that they are well connected in the industry and know which products will flourish in what is a highly competitive market.
What’s the difference between new online casinos and established ones?
There is a lot to be said about the differences between new casino sites compared to the more established ones, though you could easily make cases for both on multiple arguments. Let’s take a look at some of the main ones.
In some instances, especially for more established sites, these will generally have a much longer history in the industry, are bigger and as a result have more knowledge about how online casinos work and function compared to smaller ones. This means that when it comes to maintaining standards in order to avoid problems, the sites which have been around longer are well equipped to do so. Furthermore those employees who have worked for established online casinos for a long time will have amassed a lot of knowledge and as a result are well looked after to prevent them from leaving, because they have proven themselves invaluable to the brand.
Conversely though, what tends to happen in this industry is one of two things when it comes to the forming of new casino sites. One is that a new online casino will emerge from the owners of an already established brand, which means that they have the resources to make a success of it. This means that they could, in theory, move current employees of one brand to their new one so that consistency is maintained and also, due to their relationships with the software providers from their current brands, they can essentially ‘hit the ground running’.
Secondly, which is rarer, though still does happen, is that a former CEO of an established casino will form his own executive team to set up a new online gambling company. What tends to be the case here, is that due to the knowledge that they have amassed, industry contacts and strength of their team, they are a highly attractive investment opportunity to major venture capitalists or private equity companies, who see the value in backing them.
Sign up bonuses at new casino websites
For a new casino online, if they are trying to aggressively acquire more customers, what tends to be the case is that lucrative sign up offers are advertised. In some cases, what will happen is that customers will join just to use these and then if the site has not been properly branded or if there are obvious flaws, they may then return to a more established operator site.
When it is a new brand that has been started by an existing gambling company, they know that they do not need to have excessive sign up bonuses for new players and may simply have a min deposit of £5 for £25 and possibly extra spins. The fact that users know that it is part of a respected company can usually be enough to convince them to join.
Access to Talent
The one scenario here where a new site might struggle to hire the industry’s best people is if they are a completely new brand, but which has a very strong senior team. Many employees in the industry who work for established brands are well taken care of, enjoy the team that they work in and often have a lot of benefits. What is usually the case is that new brands will offer more in order to persuade new employees and this is often a promotion with an attractive pay increase.
Find Your Casino Game
Many players have their favourite casino games in the industry and most new casino sites make it easy for you to find them, with the newest often having a search bar which enables them to be found. Let’s take a look at the kind of games that you can expect to find on new casino sites.
One of the most popular games that you can find in a land-based casino, this also gets just as much attention at new casino sites. There are many different software providers who create blackjack games for operators and the beauty of playing online is that there are many different variations of the game that people can enjoy. Such versions include ‘Spanish 21’, ‘Blackjack Switch’ and ‘European Blackjack’ which all have their fair share of fans. Also, which is usually more in line with the actual site, some blackjack sites are themed to suit the style of the site and as a result have been developed so that they are tailored uniquely for this purpose.
Another very popular game that is played a lot in land-based casinos, nearly all new casino sites offer this, again as different variants but also at least one of European, French or American style. There are a number of software providers who develop quality roulette games with authentic live dealer versions as well which further adds to the choice on offer.
Interestingly, this is the most played casino game in the world, however with new casino sites in the UK these are not as attractive to most players because of the fact that there is a considerable amount of strategy involved in playing the game. However, the baccarat products that are offered have multiple variants, especially at the newest online casino branded sites.
What is often the case is that the new casino sites will have this under their own separate category on their own website. This is because there are many different forms of poker such as Texas Hold ‘Em, Caribbean Stud, Draw Poker, Three Card Brag and Omaha Hold ‘Em which all have their various types of fans, while these are also popular via the live dealer function. In addition, many of these also have branded versions, though this again depends on the theme of the site.
Perhaps less common, though which still appears on new casino sites is the Chinese influenced gambling game of keno. Any player who is looking to take part in this will often find it listed either in ‘Other Games’ or the ‘Table Games’ section of the particular website.
What can also be the case when it comes to table games, is that new casino sites may well have more improved versions of these games, because they may well attempt to differentiate themselves from the established sites to attract more players.
How can I be sure I’ll be treated right at a new online casino?
Here at CasinoSites.Org, we only list and review new casino sites which are licensed and regulated by the UKGC. This means that they are required to adhere to a certain set of legislation so as a result are closely monitored by their relevant gambling commissions. Due to this, it puts more emphasis on an online casino to firmly abide by the rules. If an online gambling company receives any complaints against them by any players for wrongdoing, this can often lead ultimately to bad publicity and therefore put new players off from joining.
With regards to the kind of complaint, this can lead to an investigation into their practices by the relevant authorities and depending on the severity of the breach, their punishment could be anything from a warning or a hefty fine which for some new casino sites may put them out of businesses. As a result, many new casino sites make sure their staff are trained to the highest standards and that they also follow procedure to maximum to avoid any adverse attention.
Furthermore, the casino industry is also monitored by test houses, which are financially independent auditors, whose responsibility it is to monitor all of the different kinds of games and slots that the new casino sites offer to ensure that they are completely fair and free from any kind of fault. Testing agencies typically make thousands of spins on each game looking for results which go far beyond the statistical probability. This applies to games that use RNGs (Random Number Generators) as well as live dealer ones.
Current Trends on the Latest Casino Sites
Each of the new casino sites may adopt newer ways of thinking in regards to such things as design for example and might use brighter colours as a result, while they may also have all of the latest slots and games for customers to enjoy.
With them being completely brand new, many also have more innovative sign up offers in order to set themselves apart from the more established ones, such as creative hybrid incentives like a combination of spins, bonuses and new player tournament entries.
New Casinos FAQs
Although we have endeavoured to provide as comprehensive a guide as possible to the new casino sites that are released and the processes that are involved in what we do here at CasinoSites.Org, we understand that we also may have missed a few things which is why below we have provided more information as FAQs based on what people also enquire about in the industry.